Colourful, textured, covetable: West Elm comes to London

Super-popular in the US and coveted by those in the know around the world, American interiors giant West Elm is set to open its first ever UK store this autumn on London’s Tottenham Court Road, W1. Here’s what to expect:

Textiles are textured, tactile and detailed:

bedroom

west elm2

Tableware is designed with the same attention to detail; adding the tiniest pattern and creating pieces with thoughtful shapes turns white china into objects that demand to be displayed:

china

Upholstered furniture has tight, clean lines:

sofa

The autumn/winter colour palette zings with ornate, jewel shades of gold, peacock blue, amethyst and cobalt:

west elm1

west elm3

And the scene is set for winter entertaining with mercury glass candlesticks: 

mercury glass

[All images courtesy of West Elm]

The shop opens late October; happy shopping! If you can’t get to the London store, the US website does offer international shipping for some non delicate items. Visit West Elm for more details.

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